How to Use Pinterest to Build and Sell Your Fitness Business

If you’re in the fitness industry, you might think that Pinterest isn’t the right platform for you. After all, it’s all about pictures of food, home decor, and DIY projects, right? Wrong! Pinterest is a great platform for fitness businesses, especially if you know how to use it properly.

Here’s a guide on how to use Pinterest to build and sell your fitness business.

  1. Set up your Pinterest account

First things first, you need to set up a Pinterest account. If you already have a personal account, you can convert it to a business account. If not, create a new one. Make sure to fill out your profile completely and include a link to your website. You’ll also want to verify your website so you can track your analytics.

  1. Create boards

The key to success on Pinterest is to create boards that your audience will be interested in. For a fitness business, that could include boards on healthy recipes, workout routines, fitness apparel, and motivational quotes. Make sure to give your boards descriptive names and add keywords to your board descriptions so they’re easy to find.

  1. Pin regularly

Pinterest rewards users who pin regularly, so make sure to pin at least a few times a day. You can schedule pins using a tool like Tailwind or manually pin throughout the day. When you’re pinning, make sure to include keywords in your pin descriptions and add them to relevant boards.

  1. Use high-quality images

Pinterest is a visual platform, so you’ll want to make sure that your images are high-quality and eye-catching. This is especially important for fitness businesses, where you want to showcase your products and services in the best possible light. Make sure your images are well-lit and show off your brand’s personality.

  1. Use video pins

Video is becoming increasingly popular on Pinterest, and for good reason. Video pins tend to get more engagement than static pins, and they’re a great way to showcase your workouts or fitness tips. You don’t need a fancy camera to create video pins – you can use your smartphone and a tripod.

  1. Collaborate with other users

Collaborating with other users on Pinterest can be a great way to reach a wider audience. You can collaborate with other fitness businesses or bloggers by creating group boards and inviting them to contribute. This is a great way to share content and gain exposure to each other’s audiences.

  1. Promote your products and services

Pinterest isn’t just a platform for inspiration – it’s also a great way to promote your products and services. Make sure to include pins that link back to your website or sales pages. You can also use buyable pins to make it easy for users to purchase your products without ever leaving Pinterest.

  1. Monitor your analytics

As with any social media platform, it’s important to monitor your analytics to see what’s working and what’s not. Use Pinterest’s analytics tool to see which pins are getting the most engagement and which boards are performing the best. This will help you refine your strategy and create more effective content in the future.


Pinterest can be a powerful tool for fitness businesses looking to build their brand and sell their products and services. By creating high-quality content, collaborating with other users, and promoting your offerings, you can reach a wider audience and grow your business on this platform. So what are you waiting for? Start pinning!



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