As an online course creator, you know that one of the most critical factors in your success is social proof. Potential students want to see that others have taken your course and found it valuable before they invest their time and money. That’s where testimonials and reviews come in. we’ll cover how to get testimonials and reviews for your online course to boost sales.
- Provide a great learning experience
The first step to getting testimonials and reviews is to provide a great learning experience for your students. If your course doesn’t live up to your students’ expectations, they’re unlikely to provide a positive review. Make sure that your course is well-organized, easy to navigate, and delivers on its promises. Respond to student questions promptly and engage with them throughout the course. If your students feel that they received value from your course, they’re more likely to share their positive experiences with others.
- Ask for feedback
One of the easiest ways to get testimonials and reviews is to ask your students for feedback. After your students complete your course, send them an email asking for their thoughts. Make sure that you provide clear instructions on how to leave a testimonial or review, and include links to your course page and any relevant review platforms. You can also ask for feedback during the course itself. Create a survey or quiz that asks students about their experience with the course. Use this feedback to improve your course, and ask students who provided positive feedback if they’d be willing to leave a testimonial or review.
- Offer an incentive
Offering an incentive can be a great way to motivate students to leave a testimonial or review. Consider offering a discount on your course, a free resource, or entry into a prize draw. Make sure that the incentive is something that will be valuable to your students, and that it’s proportionate to the effort required to leave a testimonial or review.
- Make it easy
Make it as easy as possible for your students to leave a testimonial or review. Include links to your course page and relevant review platforms in your email request, and provide clear instructions on how to leave a review. If you use a platform like Udemy or Coursera, make sure that you’re using their built-in review system, as this makes it easy for students to leave a review.
- Highlight testimonials and reviews on your course page
Once you’ve received testimonials and reviews, make sure to highlight them on your course page. This will help potential students see the value of your course and encourage them to enroll. Include testimonials and reviews in your course description, and consider creating a separate section on your page that showcases your best reviews.
- Respond to negative reviews
Not all reviews will be positive, and that’s okay. It’s important to respond to negative reviews in a professional and constructive manner. Address any concerns that the student has raised and offer a solution. This shows potential students that you’re committed to providing a great learning experience and can help to build trust.
- Use testimonials and reviews in your marketing
Finally, use your testimonials and reviews in your marketing efforts. Include quotes from your best testimonials in your email marketing, social media posts, and advertising. Consider creating a video testimonial or case study that showcases the success that your students have had with your course.
Getting testimonials and reviews for your online course is essential for building trust with potential students and boosting sales. By providing a great learning experience, asking for feedback, offering incentives, making it easy, highlighting testimonials and reviews on your course page, responding to negative reviews, and using testimonials and reviews in your marketing, you can create a steady stream of social proof that will help your course succeed.