Are you a maker who creates unique, handmade products and wants to increase sales and reach a wider audience? Instagram is the perfect platform for you. With over a billion active users, Instagram can help you connect with potential customers from all over the world. we’ll show you how to use Instagram to build and sell your handmade products.
- Set up an Instagram business account
The first step to building your handmade product business on Instagram is to create an Instagram business account. An Instagram business account will give you access to features like Instagram Insights, which will help you track your performance, and the ability to add links to your Instagram Stories. You can easily create a business account by going to your profile settings and selecting “Switch to Business Account.”
- Create an Instagram marketing strategy
Once you have set up your business account, it’s time to create a marketing strategy. Your marketing strategy should include a clear understanding of your target audience, the types of content you will post, and how often you will post. You should also include a plan for engaging with your followers and responding to comments and messages.
- Use high-quality photos and videos
Instagram is a visual platform, and the quality of your photos and videos can make or break your success on the platform. Make sure your photos are well-lit and showcase your handmade products in the best possible way. Consider investing in a good camera or hiring a professional photographer if necessary.
- Use Instagram Stories and Highlights Instagram
Stories and Highlights are a great way to showcase your handmade products and give followers an inside look into your business. You can use Instagram Stories to share behind-the-scenes footage of your process, highlight new products, and promote sales and promotions. Use Highlights to keep your best content easily accessible for your followers.
- Collaborate with influencers
Partnering with influencers can be an effective way to promote your handmade products on Instagram. Look for influencers who align with your brand and reach a similar audience. You can reach out to them to see if they would be interested in promoting your products in exchange for a fee or free product.
- Use hashtags
Hashtags are a great way to reach a wider audience on Instagram. Use relevant hashtags in your posts to increase your reach and make it easier for potential customers to find your handmade products. Consider creating a branded hashtag for your business that customers can use to share their own photos of your products.
- Offer exclusive promotions
Offering exclusive promotions to your Instagram followers is a great way to encourage sales and build loyalty. Consider offering discounts, free shipping, or other incentives to your followers. You can also create Instagram-exclusive products that are only available to your Instagram followers.
- Engage with your followers
Engaging with your followers is crucial to building a loyal following on Instagram. Respond to comments and messages in a timely manner, and make an effort to create a dialogue with your followers. You can also repost photos of your handmade products that customers have shared on their own accounts to show your appreciation.
In conclusion, Instagram is a powerful platform that can help you build and sell your handmade products. By creating a strong Instagram marketing strategy, using high-quality photos and videos, collaborating with influencers, and engaging with your followers, you can grow your business and reach a wider audience.
