If you’re a coach or consultant looking to promote your services and attract new clients, you may be overlooking one of the most powerful marketing tools available is Pinterest. With over 400 million active users, Pinterest offers a massive audience of potential clients who are actively searching for inspiration and guidance. we’ll show you how to use Pinterest to build and sell your coaching and consulting services, step by step.
Step 1: Create a Pinterest Business Account
The first step in using Pinterest to promote your coaching or consulting services is to create a Pinterest business account. This will give you access to features that aren’t available on personal accounts, such as Pinterest Analytics and promoted pins. To create a business account, simply go to business.pinterest.com and click “Join as a business.” Follow the prompts to create your account and verify your website.
Step 2: Optimize Your Profile and Boards
Once you’ve created your business account, it’s time to optimize your profile and boards to attract your target audience. Start by creating a clear and concise bio that highlights your expertise and the benefits of your coaching or consulting services. Use keywords related to your niche to make it easier for users to find your profile. Next, create boards that are relevant to your coaching or consulting niche. For example, if you’re a business coach, you might create boards on topics such as entrepreneurship, leadership, and marketing. Make sure to include descriptions for each board that are keyword-rich and provide value to your audience. You can also include a call-to-action (CTA) in your board descriptions to encourage users to visit your website or contact you for more information.
Step 3: Create Eye-Catching Pins
The key to success on Pinterest is to create eye-catching and informative pins that will attract users’ attention and encourage them to engage with your content. Start by creating visually appealing graphics that include your branding and relevant images. Use high-quality photos and graphics that are on-brand and relevant to your coaching or consulting niche. Make sure to include a clear and concise title and description for each pin that explains what users can expect when they click through to your website. Use keywords related to your niche to make it easier for users to find your pins. You can also create different types of pins, such as step-by-step guides, infographics, and inspirational quotes, to provide value to your audience and encourage them to engage with your content.
Step 4: Pin Regularly and Consistently
To build a strong presence on Pinterest, it’s important to pin regularly and consistently. This means adding new content to your boards on a regular basis, ideally several times per day. You can use a scheduling tool such as Tailwind to schedule your pins in advance, so you don’t have to spend all your time on Pinterest. This will also ensure that your content is being shared at optimal times, when your audience is most active on the platform.
Step 5: Promote Your Coaching or Consulting Services
In addition to creating eye-catching pins and optimizing your profile and boards, it’s important to actively promote your coaching or consulting services on Pinterest. One way to do this is to create pins that promote your services, such as a pin that offers a free consultation or a pin that highlights the benefits of working with you. You can also create a board that’s dedicated to your services, where you can showcase testimonials from past clients and provide more detailed information about your offerings. Another way to promote your services on Pinterest is to collaborate with other users in your niche. You can reach out to other coaches or consultants and offer to collaborate on a board or group board, where you can share each other’s content and promote each other’s services.
Step 6: Measure Your Results
To determine the effectiveness of your Pinterest marketing efforts, it’s important to measure your results using Pinterest Analytics. This will give you valuable insights into which pins and boards are performing well, as well as which ones need to be improved. You can use Pinterest Analytics to track metrics such as impressions, saves, clicks, and engagement rates. This will help you identify which pins and boards are resonating with your audience, so you can create more content that’s tailored to their interests and needs. You can also use Pinterest Analytics to track your website traffic and sales. By setting up conversion tracking on your website, you can track how many users are clicking through to your site and making a purchase or signing up for your services.
Using Pinterest to promote your coaching or consulting services can be a powerful way to attract new clients and build your business. By creating eye-catching pins, optimizing your profile and boards, and promoting your services on the platform, you can reach a massive audience of potential clients who are actively searching for inspiration and guidance.
Remember to stay consistent with your pinning and track your results using Pinterest Analytics to ensure that you’re making the most of this valuable marketing tool. With time and effort, you can build a strong presence on Pinterest and grow your coaching or consulting business.