How to Use Pinterest to Build and Sell Your Coaching Business

Pinterest is a social media platform that can help you build and sell your coaching business. With over 400 million active users, it provides a great opportunity to showcase your expertise, gain new clients, and increase your revenue.

Here are some tips on how to use Pinterest to build and sell your coaching business:

  1. Create a Business Account

To get started, create a business account on Pinterest. This will give you access to analytics, which can help you track the performance of your Pins and boards. It also enables you to run ads and promote your coaching business.

  1. Optimize Your Profile

Your profile is the first thing people will see when they visit your page. Make sure it is optimized for your coaching business by using a professional photo and writing a clear bio that explains what you do and how you can help your clients. Use relevant keywords in your bio to help your profile show up in search results.

  1. Create Boards

Create boards that are relevant to your coaching business. These could include boards on topics such as personal development, goal-setting, time management, and productivity. Make sure your boards are visually appealing and include high-quality images that are relevant to your niche.

  1. Pin Your Own Content

Pin your own content, such as blog posts, e-books, and webinars, to your boards. Make sure your Pins have compelling titles and descriptions that explain the benefits of your content. Include a call-to-action in your Pins to encourage people to visit your website or sign up for your coaching services.

  1. Use Rich Pins

Rich Pins provide more information about your Pins, making them more useful and engaging for users. There are several types of Rich Pins available, including product, recipe, and article Pins. Use the appropriate Rich Pin type for your content to make it stand out and provide more value to your audience.

  1. Join Group Boards

Group boards are collaborative boards where multiple people can Pin content. Joining relevant group boards can help you reach a wider audience and gain more exposure for your coaching business. Look for group boards that are focused on your niche and have a large number of followers.

  1. Engage with Your Audience

Engage with your audience by responding to comments and messages. This will help you build a relationship with your followers and show them that you care about their needs. Engaging with your audience can also help you identify their pain points and develop content that addresses their needs.

  1. Run Promoted Pins

Promoted Pins are a form of advertising on Pinterest that can help you reach a larger audience and promote your coaching business. You can target your ads based on factors such as location, interests, and keywords. Make sure your Promoted Pins are visually appealing and include a clear call-to-action that encourages people to visit your website or sign up for your coaching services.

  1. Measure Your Results

Track your performance on Pinterest by using analytics. This will help you identify which Pins and boards are performing well and which ones need improvement. Use this information to refine your Pinterest strategy and improve your results over time.


Pinterest is a powerful platform for building and selling your coaching business. By creating a business account, optimizing your profile, creating boards, pinning your own content, using Rich Pins, joining group boards, engaging with your audience, running Promoted Pins, and measuring your results, you can effectively promote your coaching services and attract new clients. Remember to stay consistent and provide value to your audience, and you’ll be on your way to success on Pinterest.



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