Pinterest is not just a social media platform for DIY projects, recipes, and fashion inspiration. It can also be a powerful tool for marketing your business and generating leads. For SEO auditing businesses, Pinterest can be an effective way to showcase your expertise and attract potential clients.
Here are some tips on how to use Pinterest to build and sell your SEO auditing business
- Create a Business Account
The first step is to create a business account on Pinterest. This will give you access to features such as analytics and promoted pins. When setting up your account, make sure to optimize your profile with a clear description of your services, relevant keywords, and a professional profile picture.
- Create Boards
Pinterest is all about organizing content into boards. Create boards that align with your SEO auditing business, such as “SEO Tips”, “Keyword Research”, “Technical SEO”, and “Content Marketing”. Pin relevant content to each board, including your own blog posts, case studies, and infographics.
- Pin Consistently
To attract followers and potential clients, you need to be active on Pinterest. Pin new content regularly, ideally several times a day. Make sure to include a mix of your own content and content from other sources that your target audience would find valuable.
- Optimize Your Pins
Each pin should be optimized for search. This means including a clear and compelling title, relevant keywords, and a description that includes a call-to-action. Use high-quality images and create visually appealing graphics that stand out in the Pinterest feed.
- Promote Your Pins
Pinterest offers a paid advertising option called promoted pins. These are pins that are shown to users who are not already following your account. Promoted pins can be a great way to increase your reach and attract potential clients.
- Collaborate with Others
Collaborating with other businesses and influencers in your niche can help you reach a wider audience. Consider creating group boards with other SEO auditing businesses, or participating in Pinterest communities and group boards related to your industry.
- Measure Your Results
Finally, it’s important to measure your results to see what’s working and what’s not. Pinterest offers analytics that can help you track metrics such as impressions, clicks, and saves. Use this data to adjust your strategy and optimize your pins for better performance.
Pinterest can be a valuable marketing tool for SEO auditing businesses. By creating optimized boards and pins, promoting your content, collaborating with others, and measuring your results, you can build your brand and attract potential clients to your business. Start implementing these tips today and see how Pinterest can help you grow your SEO auditing business.