If you’re an SEO expert looking to promote your services, Pinterest can be a powerful tool to attract potential clients and generate leads. Pinterest has over 450 million active users, making it one of the largest visual search engines on the internet.
Here’s how you can use Pinterest to build and sell your SEO services.
- Create a Business Account
The first step in using Pinterest to promote your SEO services is to create a business account. This will give you access to Pinterest analytics, which can provide valuable insights into your audience and their behavior on the platform. To create a business account, visit pinterest.com/business/create/ and follow the prompts to set up your profile. Make sure to fill out your profile completely, including a profile picture, description, and link to your website. This will help users learn more about your business and connect with you.
- Create SEO-Friendly Boards
Pinterest is all about visual content, but that doesn’t mean you can’t optimize your boards for SEO. Use keywords in your board titles and descriptions to make them more discoverable on the platform and in search engines. For example, if you offer local SEO services, create a board called “Local SEO Tips and Strategies” and include relevant keywords in the description. This will help your board rank higher in Pinterest and Google search results when users search for those keywords.
- Pin Relevant Content
To build your credibility and authority in the SEO industry, share high-quality content that’s relevant to your target audience. This can include blog posts, infographics, case studies, and other resources that demonstrate your expertise. When you pin content, make sure to include a keyword-rich description and relevant hashtags. This will make your pins more discoverable to users who are interested in your niche. You can also tag other Pinterest users in your pins to increase engagement and reach.
- Use Rich Pins
Rich Pins are a type of Pinterest feature that allows you to provide additional information about your pins, such as pricing, availability, and more. For SEO services, you can use article rich pins to showcase your blog posts and other content. To enable rich pins, you’ll need to add some code to your website or install a plugin that supports rich pins. Once you’ve done this, Pinterest will automatically pull in the additional information when you pin content from your website.
- Promote Your Services
In addition to sharing content, you can also use Pinterest to promote your SEO services directly. Create pins that showcase your services, such as “Affordable Local SEO Packages” or “Keyword Research Services.” Include a call-to-action in your description, such as “Contact us today to learn more!” and link to your website or landing page. You can also create promoted pins to reach a larger audience on Pinterest. Promoted pins are like ads that appear in users’ feeds and search results, and you can target them based on demographics, interests, and keywords. This can be a powerful way to reach potential clients who are actively searching for SEO services.
- Analyze Your Results
Finally, it’s important to track your results and analyze your Pinterest analytics to see what’s working and what’s not. Look at your most popular pins, boards, and topics to identify trends and areas where you can improve. You can also use Pinterest analytics to track website traffic and conversions from your Pinterest activity. This can help you determine the ROI of your Pinterest efforts and make adjustments as needed.
If you’re an SEO expert looking to promote your services, Pinterest can be a valuable tool in your marketing arsenal. By creating SEO-friendly boards, sharing relevant content, and promoting your services directly, you can attract potential clients and generate leads on this popular visual search engine.