How to Use TikTok to Sell Physical Products

If you’re a business owner looking to expand your reach and sell physical products, TikTok can be a powerful tool to add to your marketing strategy. With over 1 billion active users, TikTok has become a popular platform for businesses to promote their products and reach a younger audience. we’ll explore how to use TikTok to sell physical products and increase your sales.

  1. Set Up Your TikTok Business Account

The first step to selling on TikTok is to set up a business account. A business account will give you access to TikTok’s analytics tools and enable you to run ads on the platform.

To set up a business account, follow these steps:

  • Download the TikTok app and sign up for an account.
  • Click on the three dots in the top right corner of your profile and select “Manage Account.”
  • Select “Switch to Pro Account” and follow the prompts to set up your business account.

  1. Create Engaging Content

To sell products on TikTok, you need to create engaging content that showcases your products in an entertaining and compelling way. TikTok’s algorithm prioritizes videos that are engaging and keep users on the app for longer periods of time, so it’s important to create content that resonates with your target audience.

Here are some tips for creating engaging content on TikTok:

  • Use high-quality visuals: Use high-quality images and videos to showcase your products in the best possible light.
  • Keep it short and sweet: TikTok videos are limited to 60 seconds, so keep your content short and to the point.
  • Be creative: Use music, filters, and special effects to make your content more engaging and shareable.
  • Use trending hashtags: Use trending hashtags to increase the visibility of your content and reach a wider audience.

  1. Use Influencers to Promote Your Products

Working with influencers is a great way to promote your products on TikTok and reach a wider audience. Influencers are individuals with a large following on TikTok who can promote your products to their followers in an engaging and authentic way. To find influencers in your niche, use TikTok’s search function to search for relevant keywords and hashtags. You can also use influencer marketing platforms like Upfluence and AspireIQ to find and connect with influencers.

When working with influencers, make sure to:

  • Choose influencers who are a good fit for your brand and target audience.
  • Give influencers creative freedom to showcase your products in a way that resonates with their followers.
  • Offer influencers compensation or free products in exchange for their promotion.

  1. Run TikTok Ads

Running TikTok ads is another effective way to promote your products and increase sales. TikTok offers a variety of ad formats, including in-feed ads, brand takeovers, and sponsored hashtags.

To run TikTok ads, follow these steps:

  • Set up a TikTok Ads account and create your ad campaign.
  • Choose your ad format and target audience.
  • Set your budget and bid for ad placement.
  • Launch your ad campaign and track your results using TikTok’s analytics tools.

  1. Offer Exclusive Discounts and Promotions

Offering exclusive discounts and promotions is a great way to incentivize TikTok users to purchase your products. You can offer exclusive discounts and promo codes in your TikTok bio, in your videos, or through collaborations with influencers.

To make your discounts and promotions more appealing, make sure to:

  • Use a catchy and memorable discount code.
  • Make the promotion time-limited to create a sense of urgency.
  • Promote the discount or promotion in your TikTok videos to increase visibility.

  1. Use TikTok’s Shopping Features

TikTok recently launched its shopping features, which allow users to browse and purchase products directly on the app. By setting up a TikTok store, you can make it easy for TikTok users to discover and purchase your products without leaving the app.

To set up a TikTok store, follow these steps:

  • Go to your TikTok business account and click on “Settings.”
  • Select “Business Suite” and then “Shop.”
  • Follow the prompts to set up your TikTok store, including adding your products and setting up payment and shipping options.

Once your TikTok store is set up, make sure to promote it in your TikTok content and collaborations with influencers.

  1. Engage with Your Audience

Engaging with your audience is crucial to building a loyal following on TikTok and increasing your sales. Make sure to respond to comments and messages from your followers and use TikTok’s live streaming feature to answer questions and showcase your products in real-time. By engaging with your audience, you can build trust and credibility with potential customers and increase the likelihood of them making a purchase.


TikTok can be a powerful tool for businesses looking to sell physical products and reach a younger audience. By setting up a TikTok business account, creating engaging content, using influencers and ads, offering exclusive discounts and promotions, setting up a TikTok store, and engaging with your audience, you can increase your sales and grow your business on TikTok. With the right strategy and approach, TikTok can be a valuable addition to your marketing toolbox.



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