Pinterest for Real Estate Agents: How to Generate Leads and Sales

Pinterest is a powerful visual search engine that can help real estate agents generate leads and sales. With over 400 million active users, Pinterest is a platform that should not be ignored when it comes to marketing real estate properties. we will discuss how to use Pinterest to generate leads and sales for your real estate business.

  1. Create a Business Account

The first step to using Pinterest for real estate is to create a business account. A business account provides access to Pinterest Analytics, which can help you track your progress and understand your audience. Once you have created your account, you can start creating boards and pinning your listings.

  1. Create Boards

Create boards that are relevant to your target audience. For example, if you specialize in luxury properties, you may want to create a board that showcases luxury homes. If you specialize in beachfront properties, create a board that showcases beachfront homes. Use descriptive board titles and descriptions to make it easy for people to find your boards.

  1. Pin Your Listings

Pin your listings to the appropriate boards. Make sure to include a description that includes the property address, features, and any other relevant information. Use high-quality images and make sure they are optimized for Pinterest. You can also include a call to action in the description, such as “Contact me to schedule a showing.”

  1. Optimize Your Pins for Search

Make sure your pins are optimized for search. Use relevant keywords in your pin descriptions and board titles. This will make it easier for people to find your pins when they are searching for real estate properties on Pinterest.

  1. Engage with Other Users

Engage with other users on Pinterest by liking, commenting, and repinning their content. This will help you build relationships with other users and increase your visibility on the platform. You can also collaborate with other real estate agents by creating group boards.

  1. Use Promoted Pins

Promoted Pins are a great way to increase your reach and visibility on Pinterest. Promoted Pins appear at the top of search results and in users’ feeds. You can target your Promoted Pins to specific audiences based on location, interests, and demographics.

  1. Track Your Progress

Track your progress using Pinterest Analytics. Pinterest Analytics provides information on your profile performance, including impressions, clicks, and saves. Use this information to optimize your Pinterest strategy and improve your results.


Pinterest is a powerful tool for real estate agents looking to generate leads and sales. By creating boards, pinning your listings, optimizing your pins for search, engaging with other users, using Promoted Pins, and tracking your progress, you can use Pinterest to build your real estate business.



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