Pinterest Hashtag Strategy: How to Make Money with Hashtags

Pinterest is not just a social media platform for pinning and saving your favorite images and ideas. It’s also a powerful tool for businesses to drive traffic to their website and increase sales. One way to use Pinterest to boost your business is through an effective hashtag strategy.

Hashtags on Pinterest work similarly to hashtags on other social media platforms like Instagram and Twitter. They are a way for users to search and discover content related to specific topics or keywords.

Here’s how you can use hashtags on Pinterest to make money and grow your business.

  1. Research and Use Relevant Hashtags

The first step in using hashtags on Pinterest is to research and use relevant hashtags. When you add a hashtag to your pin, it helps to categorize your content and make it easier for people to find it when searching for that topic. To find relevant hashtags, you can use the Pinterest search bar or a third-party tool like Hashtagify. Search for keywords related to your business and see what other hashtags come up. You can also check out the hashtags used by your competitors or other successful businesses in your industry. When using hashtags on Pinterest, it’s important to use both broad and specific hashtags. Broad hashtags will reach a larger audience, but specific hashtags will target a more niche audience that is more likely to engage with your content.

  1. Create Branded Hashtags

Creating branded hashtags can be an effective way to make money on Pinterest. Branded hashtags are unique to your business and can help to build brand awareness and recognition. When people see your branded hashtag on Pinterest, they’ll associate it with your brand and be more likely to engage with your content. To create a branded hashtag, use your business name, slogan, or a unique phrase related to your brand. Make sure it’s easy to remember and spell. Use your branded hashtag consistently across all your pins and encourage your followers to use it as well.

  1. Use Hashtags in Pin Descriptions

Using hashtags in your pin descriptions is another way to make money with hashtags on Pinterest. When you include relevant hashtags in your pin descriptions, it helps your pins show up in search results when people search for those topics. When using hashtags in your pin descriptions, make sure they are relevant to the content of your pin. Don’t use too many hashtags, as this can look spammy and turn people off. Stick to 2-3 relevant hashtags per pin.

  1. Promote Your Pins with Hashtags

Promoting your pins with hashtags is another way to make money on Pinterest. When you use relevant hashtags in your promoted pins, it helps to target your audience and get your content in front of the right people. To promote your pins with hashtags, create a promoted pin campaign and add relevant hashtags to your targeting. You can also use Pinterest’s ad analytics to track the performance of your promoted pins and adjust your hashtag strategy accordingly.

  1. Participate in Hashtag Challenges

Pinterest occasionally runs hashtag challenges where users are encouraged to create content around a specific topic or theme. Participating in these challenges can be a great way to get your content in front of a larger audience and make money on Pinterest. When participating in a hashtag challenge, create content that is relevant to the theme and use the hashtag in your pin description. This will make it easier for people to find your content and increase your chances of being featured in the challenge.


Using hashtags on Pinterest is a powerful way to increase your visibility, drive traffic to your website, and make money with your business. By researching and using relevant hashtags, creating branded hashtags, using hashtags in your pin descriptions, promoting your pins with hashtags, and participating in hashtag challenges, you can effectively use hashtags on Pinterest to grow your business and make money.



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